Customer service. Two words that strike fear in many companies more than load shedding, hostile takeovers, and rising costs. Customer service requires time and resources to be effective. Put the immediacy of social networking into the mix and you have something few businesses know how to manage.
In South Africa, very much like the rest of the world, the increase in mobile device adoption rates and more affordable mobile data mean consumers have access to a wider variety of services and information than before. Mobile operators in the country are pushing entry-level smartphones and creating bundles that are more accessible to a broader segment of the economy. And then there is the growth of freely available Wi-Fi hotspots at coffee shops, restaurants, airports, hotels, and even in cities themselves that are further enabling people to live the connected lifestyle.
M A T #Social 